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	<title>Nick Kettles</title>
	<link>http://www.nickkettles.co.uk</link>
	<description>Freelance writing and brand consultancy unlocking the potential of words, ideas, and people.</description>
	<lastBuildDate>Mon, 19 Apr 2010 10:58:33 +0000</lastBuildDate>
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		<title>News</title>
		<description><![CDATA[April 2010

Runner-up in Ooffoo Laureate 2010 for article &#8216;In Search of a Barefoot Politician.&#8217;
Shortly after I explored the idea of a &#8216;Barefoot Politician&#8217; prio r to  the Copenhagen conference last year, I noticed that social media networking site Ooffoo was running their Laureate competition.  Unlike Facebook and others, Ooffoo has an expressed purpose to [...]]]></description>
		<link>http://www.nickkettles.co.uk/news/freelancewriteruk1/</link>
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		<title>Left Sidebar</title>
		<description><![CDATA[


]]></description>
		<link>http://www.nickkettles.co.uk/left-sidebar/left-sidebar/</link>
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		<title>Right Sidebar</title>
		<description><![CDATA[




]]></description>
		<link>http://www.nickkettles.co.uk/right-sidebar/test/</link>
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		<title>High value content, which leaves a lasting impression&#8230;</title>
		<description><![CDATA[It’s important to ask yourself whether your marketing communications have:
&#62; An original, central idea, and or, relevant theme?
&#62; A precise angle to provide the reader an interesting                     doorway in?
&#62; A little of the storyteller’s sparkle [...]]]></description>
		<link>http://www.nickkettles.co.uk/uncategorized/hello-world/</link>
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